News & Events

Business owners have been advised that using social media sites can aid them in increasing the profile of their company.According to business leadership specialist Markman OTW, Twitter in particular can...

A company boss who is looking to bring in an agency to help with search engine optimisation (SEO) must ensure they ask the right questions before choosing the firm to deal with.Duane Forrester, the author...

Despite constant claims that search engine optimisation (SEO) is dying, the digital marketing tactic is simply evolving.That is the opinion of search engine marketer Rachel Andersen, who stated that SEO...

Marketers have been told that their digital marketing campaigns need to be innovative in order to grab the attention of internet users.According to aggregator service TweetMeme, internet users are bombarded...

Digital marketing professionals have been advised that pay-per-click (PPC) advertising is a sure-fire way to ensure a website is listed in search engine results pages (SERPs).According to Jason Tabeling,...

Digital marketing professionals who are carrying out search engine optimisation (SEO) campaigns have been advised that they can improve efficiency by using analytics software.According to SEO expert and...

Social media websites such as Facebook and Twitter give internet users the opportunity to quickly offer their opinions, which was seen recently in the public reaction to negative newspaper stories about...

Digital marketing professionals who are running search engine optimisation (SEO) campaigns for mobile phones have been advised that they need to ensure the site loads within two seconds.This is the view...

Social media marketing could be set to become a major player in the marketing world after social media was predicted to "take another jump" in popularity.Daniel Chubb, chief executive officer...

Video hosting website YouTube has the assets available to launch itself as a social media website, according to Social Media Portal.However, the social media resource's co-founder and editor Tim Gibbon...

Social media marketing could be set to become a bigger player in the UK marketing industry after a study found that US companies are using the digital marketing tactic more and more.A survey conducted...

Digital marketing professionals who are carrying out search engine optimisation (SEO) campaigns have been advised to make sure that they are using keywords that internet users actually search for.According...

Organisations have been urged to understand the value that a search engine optimisation (SEO) campaign can have on their business.According to co-author of Search Engine Marketing Inc Bill Hunt, many companies...

Businesses owners have been told that social media can help them to maximise the productivity of their company.According to news website Social Media Portal, sites such as Twitter and Facebook can bring...

The growing number of people spending time on social media websites such as Facebook and Twitter has led to an increase in internet usage.Research by the UK Online Measurement company (UKOM) recently found...

Business owners must decide which social media websites are worthy of them spending time developing a presence on.According to website developer Michael Gray, social media tool Foursquare could be one...

Digital marketing strategists have been told not to ignore traditional public relations (PR) tactics when planning their campaigns.Search engine optimisation (SEO) manager Danny Wong said only having a...

Digital marketing professionals have been warned that giving products away on social media websites is not a sustainable marketing strategy.According to Patricio Robles of Econsultancy, more and more marketers...

Digital marketing professionals have been advised to include negative keywords in their pay-per-click (PPC) advertisements.In an interview with Josh Dreller for Search Engine Land, Ken Jurina from Epiar...

Owners of small businesses have been told that it is possible to compete with larger organisations in search engine optimisation (SEO).This is the view of Rob Chant of Search Engine Watch, who stated that...