keyword analysis - search intelligence stage 1

the first activity that we need to carry out when using search intelligence is keyword analysis.  we interrogate (intensensely) search engine data and provide you with user-friendly information that ensures both your natural search and pay per click (sponsored) search strategies are based on FACT not assumption.

we believe that detailed keyword analysis is critical in formulating your online strategy blueprint and generating a guaranteed return on investment.  you might have a great website but if you are not attracting the right customers then what's really the point?

once the keyword analysis is completed we need to analyse it, and as a result we are scanning for the following key factors:

• relevancy
• search volume
• competition

relevancy
firstly we want to make sure that all keywords relate to your actual website content. if there is no relation between website and keyword then your website is unlikely to be ranked highly within the search engines for that particular term (sounds obvious we know, but you'd be surprised how common this is)

search volume
the average number of times a keyword is typed into the search engines. this information allows us to decide which keywords potentially would be good for search engine markeing - both natural search and pay per click.  once this information is presented the competition for the keyword must then be analysed to allow your online strategy to formulate.

competition
the final piece of the puzzle, and yes, the most crucial - what is going to be the competiiton for my keywords? keywords that attract thousands of monthly visitors are all very well, but if the competition is too high then it’s going to take a lot longer to achieve a good ranking and crucially, provide you with a return on your investment. It's critical to achieve this balance and with our expert knowledge, you’ll be able to achieve this important goal. (we believe in success)

once we have completed the keyword analysis we can help formulate your online strategy by providing you with a natural visibility projection and ppc cost estimator, so that you can see in black and white (well it's a blueprint actually) the investment required for the particular keywords.

sound interesting? want to know more or get started? get in touch  today...and let xyone turn intelligence to your advantage.  give us a call, send us an email or fill out our contact form, whatever you do – contact us now!