Social Media

Social media site Facebook is set to provide developers with even more access to data uploaded by users. The Wall Street Journal reported that the firm is ready to announce that developers will be able...

Online marketers could be able to target older internet users as well as the younger generation using social media, experts have suggested. A study by Forrester Research found that the baby boomer generation...

Businesses seeking to use social media and blogs to raise brand awareness among internet users have been advised to develop a clear and consistent avatar strategy.Writing for the Search Engine Journal,...

The number of users accessing social networking website Facebook continues to soar across Europe, with nearly 100 million visitors in February, a new report has revealed.As well as becoming popular with...

Yesterday, social network Facebook announced that it expected to sign up its 200 millionth user during the day. As well as enabling individuals to communicate online, the site has also provided companies...

The vast number of people signed up to social media and networking sites has led one expert to describe this kind of resource as a "virtual pot of gold" for businesses. Vishnu Mahmud of the Jakarta...

Businesses have been advised to increase their visibility on the internet through social networking sites.Liam Bailey of Write About Property said portals such as Twitter offer a variety of benefits to...

Mobile internet devices and social media are likely to become the focal points of online marketing campaigns in the future, it has been suggested. According to Eric Groves, senior vice president of global...

Marketers have been slow to discover the opportunity presented by the social media phenomenon.That is according to market analyst eMarketer, which has highlighted the growing number of firms now placing...

Social media marketers are likely to take a great interest in the latest findings from Nielsen Online, which has tracked the recent boom in social networking.According to the new research, over two-thirds...

Social media marketing is one of the top priorities for businesses with an online presence in 2009, new research indicates.According to the results of a recently-conduced study by TopRank Online Marketing,...

Social media marketers have been told that content is the key in their ongoing online campaigns.Internet marketing expert Dr Deepak Dutta has underlined the importance of producing original, interesting...

Online marketers have been advised to start tapping in to the opportunities offered by social media networks.eMarketer's senior analyst, Debra Aho Williamson, has highlighted the growing popularity of...

Social media features look set to be a major part of the online marketing strategies employed by E-Commerce firms over the coming year.That is according to data published in the Adobe Scene7 survey, which...

Social media marketing has the potential to be more effective than any other online channel, one expert has suggested.Jim Tobin, the head of US firm Ignite Social Media, has highlighted the benefit of...

One of the best ways of targeting marketing messages at social media users is to inspire conversation, according to one expert.Veteran technology journalist and social media strategist, Paul Gillin, was...

Firms with an online presence hoping to gain an insight into the social media phenomenon will be pleased with the news that YouGov is to undertake a Social Media Tracking Study every quarter.Consumer behaviour...

Companies planning their search marketing drives for the coming year have been advised to make sure they target social media sites.Search engine optimisation expert David Berkowitz of Search Insider has...

Online shopping spend has increased over recent weeks as consumers rush to buy last-minute Christmas presents, new research has revealed.Figures from comScore show that consumer ecommerce spending has...

Nearly two-thirds (65.1 per cent) of marketers believe digital marketing is an important part of the industry, new research show.However, nearly half (48.6 per cent) still lack the available budgets to...