Search Engine Marketing

Those looking to improve their search engine marketing have been advised to make sure that they do not focus exclusively on keywords on their websites.According to Bytestart.co.uk, it is no longer enough...

The internet is proving to be one of the most popular means of advertising during the credit crunch, as the majority of European firms increased their spending in 2009, according to recent research. A...

The return on investment (ROI) for companies investing in search engine marketing (SEM) is improving, a recent report has found. According to the Search Engine Performance Report by Efficient Frontier,...

Firms could find that employing effective search engine marketing strategies during the recession could help them perform better, it has been suggested. According to Internet Retailer, paid search and...

Businesses have been encouraged to continue investing in search engine marketing, despite the economic recession.Kevin Gibbons, director of search at SEOptimise, said firms who raise their online profile...

Video banner ads on the internet generally enjoy a greater click-through rate than other forms of online displays, according to new research.Figures from ADTECH found that the average click-through rate...

Search marketing has become more popular with firms in the last few years, according to new research.The fifth annual Digital Outlook Report from digital marketing experts Razorfish has revealed that paid...

Firms limiting their search marketing drives to Google are doing themselves a disservice, according to one expert.Randy Fishkin of SEOmoz has highlighted the benefits to be had by using other search engines...

A new Microsoft search engine could replace Live Search in the future after the IT giant began testing on an updated resource.According to reports, the new search facility is known as Kumo.com and internal...

Firms using website visitor data to back up their search marketing campaigns this year could be interested in a recent report which champions Yahoo Analytics over a similar offering from rival Google.The...

A new media expert has prompted search engine marketing experts to examine the impact social media is having on digital marketing and how email can respond to these fresh challenges.In her blog for Email...

Tips on how to improve news stories' rankings in listings on Google News have been handed out by the search giant.Particular attention was paid to the body of an article text, which should not be "broken...

Firms hoping to step up their search engine marketing campaigns by providing quality content should not forget about keywords, one expert has advised.Author Joel Comm has told Success magazine that keywords...

Firms intending to increase their online presence through a company website will be given a helping hand by Google after the search giant released its Sitemap Generator.Creating a list of different areas...

Mobile phone users searching for information on their handsets will soon be able to take advantage of the new features offered by Microsoft Live Search for Windows Mobile.The recent updates to the Live...

The combination of EU legislation and prevailing attitudes relating to internet privacy are prompting some search engines to reduce the amount of time they store user data for, according to one expert.Ian...

Relevant titling of web pages and naming of images could have a positive effect on companies' search engine optimisation for Google.In a list of Christmas tips made available to those with search marketing...

Google's new SearchWiki has been one of the major developments in the search marketing industry this year but could prove a challenge for some firms, according to one expert.Jill Whallen, chief executive...

Festive shoppers are increasingly turning their attention online in an attempt to save money and time, a representative of one of the UK's leading online retailers has explained.A spokesperson for Shopzilla...

Keywords are important to search engine marketing (SEM) as well as search engine optimisation (SEO), one expert has reminded firms.Rhonda Abrams, president of entrepreneur-focused publisher, The Planning...