Search engine optimisation 'improved through creating relevant landing pages'

15:00 21st December 2009

Online marketers should ensure their landing pages (LP) are filled with relevant textual content to boost search engine optimisation (SEO), it has been asserted.

Writing for TechRadar, commentator Karl Hodge advised designing a site to direct users to an LP rather than a flashy splash page "with a nice big logo".

This is because search engines are far more likely to rank a site highly for written content rather than images.

Mr Hodge added there is also a range of other tactics to deploy to improve SEO, including adding relevant keywords to photograph tags and putting sign posts across a site.

Inbound links should also be a consideration, the correspondent claimed.

"Google, Bing, Ask and Yahoo - none of them publish a list of the rules they use to rank your sites. We do know that good quality, incoming links are a factor, though," he said.

The expert also said speeding up a website could improve its SEO, suggesting using the right image types at the smallest possible resolution that does not damage the quality is advised.

Earlier this year, Mark Buckingham blogged for TechRadar and underlined the importance of tracking SEO investment using the Google Analytics tool, which can help online marketers to evaluate user behaviour.